Facebook Cambridge Analytica is a non-issue, the elephant in the room is something different.

Karthik Rajan
6 min readApr 1, 2018

Human Gossip — a sliver that gets amplified.

Photo by Larm Rmah

Zuckerberg went on mainstream media to share, ‘I am really sorry that happened’

What really happened? Actually not much [other than Facebook stock value erosion]. Here is my why.

Could it be about influencing elections using data? Not really.

Mainstream media from Guardian to NewYork Times have an implicit belief — people are gullible enough that they are influenced by ads — to decide on how to vote. It is usually other way round, as humans we find data points and activities that support our belief system.

Best said in the words of a regular dad, Trey Tompkins, who observed real people buying popcorn from his son. In his words,

“no matter how good your cause is (or no matter how cute you are in your little scout uniform) people don’t owe you anything. They have to have a reason to want your product or “service”. Most people who donated or bought popcorn told the kids that they wanted to support the scouts because they themselves or their children had been scouts. My guess is that they knew the good works that scouting does for kids and it made them feel good to make a small…

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Karthik Rajan

Stories to fuel your mind. Theme: life’s hidden treasures in plain sight. Goal: Warm tone, solid content, crisp stories. About me: one google search away.