1) The momentous stuff — For the first time in mankind’s history, the most powerful rocket by a private company was sent into space from the same Launchpad that Apollo 11 astronauts stood.
2) Silly, fun stuff — the payload was not the boring concrete. The payload included Elon Musk’s personal cherry red Roadster with a space-suited dummy aptly named Starman behind the wheel. The cherry was Bowie’s “Space Oddity” on repeat for the universe to ruminate. If all goes well, they will link up with orbit of Mars around the sun where the silly collective will circle forever.
3) Uber cool stuff — Falcon Heavy rocket is capable of packing mass that equals a 737 airliner fully loaded -fuel, people and luggage. Its thrust is equal to 18 airlines — this time a Boeing 747.
4) Memorable and serious stuff — From time memorial, a tiger marks its territory with its scent and mankind leaves a mark with form. From cave paintings and palm leaf manuscripts of yore to books of today.
That love for form continues in this space oddsey. Tucked in the dashboard of the Tesla Roadster are three close-to-indestructible copies of Isaac Asimov’s Foundation books. Why this book? The hero foresees the demise of the galaxy and assembles a group to preserve mankind’s collective knowledge. What better way to do that than take the first step and leave a copy outside earth.
5) Interesting stuff — It is often subtle.
With this successful launch, we are one step closer to Martian becoming more than a movie.
At the heart of that success is something subtle. If you think of cars, very rarely we think about wipers. Wipers made cars durable to ride beyond a perfect weather day. And the variable speed wipers were the icing that made mankind wonder — at least for the brief moments when they were first introduced in the 1960s.
We rarely bat an eyelid when we use them today.
My rocket wonder moment was the animation video that Elon Musk’s company, SpaceX shared three years ago. Re-landing of the three boosters stirred up my imagination like no other. I grew watching the grainy reruns of mankind’s early rocket launches. Watching the reverse of the black and white blastoffs was a moment to beholden.
That marvelous wonder is now a reality (2 of the 3 boosters successfully landed dutifully on X spot marked for them on Feb 6th 2018). And because we can recycle those boosters, the cost is only 90 million per trip. Much cheaper than the next best alternative.
Bringing it all together
When cost economies intersect with a powerful thrust — it wipes away the inertia to move mankind to Mars. I believe Elon Musk will be in the right side of future.
Thank you for reading.
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Usually, I write at the intersection of analytics and human relationships.